Bob Marley’s grandson, Skip Marley, recently remixed the infamous song, ‘Three Little Birds,’ which he unveiled in Jamaica last Friday, January 8 at the press conference for the launch of Sandals’ new Ad Campaign.
It is the first time Jamaican-owned Sandals Resorts has sought marketing inspiration from and aligned its advertising with a Caribbean entity. The association of Sandals Resorts with another internationally-recognized Jamaican brand was important to Stewart and his creative team.
According to Sandals Resorts International chairman and founder, Gordon “Butch” Stewart, the current effort is an evolution of the previous “Closer You Look” campaign which was introduced in 2014 and that focused on the quality inclusions that differentiate the Sandals experience, to bring it to its natural conclusion: because everything is taken care of, vacationers don’t have to worry.
“Since the very beginning, our brand has been focused on making it easy for couples to enjoy a romantic, luxury Caribbean beach vacation. Our new campaign brings this very simple idea to life. In words, images and great music by Jamaica’s own Bob Marley, we’re saying don’t worry about a thing - come, relish the time you have together. We’ve made sure that all that you could desire is provided; amazing accommodations, great food, wine, drinks, watersports and so much more. At Sandals Resorts, guests don’t have to worry about a thing,” said Stewart.
When everything is included, don’t worry about a thing. Click here to learn more.