Last summer, CEO of Sandals Resorts International Adam Stewart made a fiery challenge to Facebook fans to encourage friends and family to “like” its page in an effort to reach its goal of 250,000 likes. In less than two months, this number was reached. Watch now as Adam fulfills his daring promise and comes out (almost) unscathed.
Sandals Resorts’ CEO Adam Stewart is turning up the heat with a personal “250,000 Likes” Facebook Challenge. If Sandals Resorts fans can generate a total of 250,000 “Likes” for the Sandals Resorts Facebook page, we will FIRE the CEO…literally!