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in loving memory of the honorable

gordon 'butch' stewart

july 6, 1941 - january 4, 2021

butch first video

Life & Legacy

through the years

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Today, tomorrow and always… we celebrate the life and legacy of our Founder and Chairman, the late Gordon "Butch" Stewart OJ, CD.

As you may know, the Honorable Gordon “Butch” Stewart’s love of Jamaica started as a boy growing up in one of Jamaica’s small villages. In his late teens, Butch attended school in England and traveled abroad, but soon returned home where he became a young, enthusiastic, entrepreneur. He bought a small beachfront hotel in Montego Bay and within the year reimagined it to create the Sandals Montego Bay you’ve come to love today.

butch legacy
Butch collage 1 memorial butch banner

A man of humble beginnings, his story continues over the course of four decades as he created the world’s most iconic brand for two people in love, and forever changed the way people experience the Caribbean.

An Industry Visionary

Only comes around once in a lifetime

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Butch Stewart believed in dreaming the impossible dream, but even he could not have envisioned how big his dreams would become. This marketing legend, affectionally referred to as the “King Of All-Inclusives” and the “Cupid of the Caribbean” lived life to the fullest by ‘loving what you do so you never have to work a day in your life.’

an industry visionary

And it is through family, both you, our guests, and his family, that we will continue to live out his passion for innovation in travel. Deputy Chairman Adam Stewart will work tirelessly to keep his dream alive for you and the rest of the world.

Butch collage 2

“He was a marketing genius and talented showman,” says his son Adam Stewart. “But those who knew him best recognized that he was a dreamer who could dream bigger and better than anyone. It was often said ‘the best thing for people around him to do is be dream catchers.’” He adds: “I remind you today of all days that we will all continue to be his dream catchers.”

Stewart's Sentiments
Sandals Royal Caribbean Over The Water Villas

Success takes a vivid imagination and a dream and I believe in dreaming big."

Gordon "Butch" Stewart

If you measure my success by the smiles of my guests… I’m the most successful man in the world."

Gordon "Butch" Stewart

We don’t include more to beat our competition. We do it to please our guests.”

Gordon "Butch" Stewart

Its not hard work when you love what you do, SO I’ve never really worked a day in my life.”

Gordon "Butch" Stewart

A suite should be a luxurious sanctuary that feels like home… Only better.”

Gordon "Butch" Stewart

Success takes a vivid imagination and a dream and I believe in dreaming big."

Gordon "Butch" Stewart

If you measure my success by the smiles of my guests… I’m the most successful man in the world."

Gordon "Butch" Stewart

We don’t include more to beat our competition. We do it to please our guests.”

Gordon "Butch" Stewart

Its not hard work when you love what you do, SO I’ve never really worked a day in my life.”

Gordon "Butch" Stewart

A suite should be a luxurious sanctuary that feels like home… Only better.”

Gordon "Butch" Stewart